iDrink Nano-nutrient Water was created with nanotechnology: nano-sized vitamins, minerals, and electrolytes are embedded in tiny clusters of water in iDrink. This makes all of the nutrients quick and easy to absorb for the body and then goes into the bloodstream. Nanotechnology allows iDrink to provide rapid delivery of nutrients for optimal cellular hydration and detoxification as unflavored and unscented water.
Based out of Las Vegas, CEO Neil Fineman established iDrink with the idea of creating better hydration and nutrition. With over 72 vitamins and minerals incorporated, iDrink is the world’s first nano-powered multi-vitamin alkaline water. The goal of this new drink and its founder, Neil Fineman, is to change lives and make them healthier.
While the idea is fairly simple, the process is a bit more complicated.
Nanotechnology is the branch of technology that focuses on the manipulation of individual atoms and molecules. The potential applications of such technology are endless. One such application is in the area of function food. By engineering biological molecules toward functions very different from those they have in nature, this technology opens up a new area of research and development.
The discussion around this new technology has focused on how it can transform the food and beverage industry; how we can use digitalization and robotics to evolve the manufacturing process to create a more efficient method of consuming nutrition without an impact on the consumer experience.
In April 2019, the Institute of Food Science and Technology revealed how nanotechnology could transform food with nano-encapsulated vitamins. The Institute shared what the development of nanomaterials could mean for the future of nutrition.
Here is the released statement by the Institute of Food Science and Technology:
“Adding nutraceuticals such as vitamins, calcium, iron, etc. to foods to benefit customers has been used for many years. Using nanotechnology to create nano-encapsulated nutrients such as vitamins, or nano-size calcium or iron allows them to be added to drinks [and food] with no effects on clarity or visual appeal. Additionally, and importantly, they are absorbed faster in the body when in the nano state. Examples of the use of nanotechnology, in this area, includes any variants of nano-calcium, nano-magnesium, and nano-iron.”
The ability to boost the functionality of food without sacrificing taste or visual appeal is recently in high demand by consumers. Even though nanotechnology as a whole is still in its early stages, the allure of its potential is undeniable. Manufactures hope to deliver quality products that are not only visually appealing and tasty, but that also deliver far more nutrition than previously possible.
Vitamins are necessary for optimal human health. However, vitamins are sensitive to degradation from conditions like heat, oxygen, moisture, and light. This can prove difficult to intaking sufficient quantities of each vitamin. Finding a way to prevent the deterioration of vitamins would prove immeasurable to human health. Encapsulating vitamins and consuming this way has the added benefit of improving the flavor often tasted when consuming vitamins.